6 Small Businesses Share Successful Video Marketing Campaigns

In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global IP Traffic Forecast that 80% of all Internet traffic will be streaming video content by 2019.
Other significant video marketing statistics worth noting are:
• 81% of people feature their video on their brand website
• 52% of marketers believe video marketing is effective for brand awareness
• 67% of marketers found video marketing somewhat successful
Numbers like these suggest that video marketing is something marketers shouldn’t ignore, especially those who are responsible for the marketing function at small businesses.
I wanted to know how small businesses were using video marketing.
Randall Burg Yachts is an early adopter of video marketing. For over 10 years, the company has used over 250 YouTube videos to generate revenue.

Randall Burg, the owner, says “I’ve sold close to 1000 yachts primarily because of my use of YouTube videos. I’m part of YouTube’s ‘Unlock The Space’ program that gives me access to YouTube production facilities world wide.”Burg explains what he sees as an advantage for marketers who use YouTube video marketing. He says, “once the video is live you can click the social media buttons and send your video from the video manager directly to Pinterest, Linkedin, Facebook, Twitter and your blog. One button does it all and it saves a huge amount of time.”
Stacia Guzzo, founder and CEO of Handcrafted Honey Bee, says she uses video marketing to help “create brand commitment.” For Guzzo, video is the key to a deeper, relationship-based connection between a brand and its customer base.

For this Article: http://www.business2community.com/video-marketing/6-small-businesses-share-successful-video-marketing-campaigns-01488262#ffEoiyDRkSJGkGIB.97

And more on Video Marketing: http://workingthewebtowin.blogspot.com/2012/06/social-media-marketing-via-online-video.html